L’arte di valorizzare il Cultural Heritage: il modello STeMA nel progetto NEWCIMED

Maria Prezioso, Maria Dolores Fernandez-Mayolares Perez

«Archeologia e Calcolatori» 2015, Supplemento 7, 187-198

Abstract

The contribution of research in territorial planning involving cultural heritage highlights some scientific questions relative to: 1) territorial diversity as the main factor for managing impacts and effects of the tourism development by offering endogenous and sustainable solutions; 2) the capacity of territories to achieve these goals by means of general directives and common methodologies and procedures; 3) the potential of territorial dimensions to generate a competitive reaction by translating general directives in endogenous place-based strategies and by applying common planning methodology. In particular, this paper discusses issues related to the European NEWCIMED project (New Cities of the Mediterranean Basin, ENPI CBC Med Programme). By adopting an innovative methodological approach named STeMA (Sustainable Territorial environmental/economic Management Approach), the project is realizing sustainable, integrated, strategic and competitive touristic management plans in seven new Mediterranean cities. Respect of local identities, economic growth, social inclusion and employment goals are developed by ex ante and ex post assessment of Cultural Heritage’s territorial potential capital.

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